PICNIC is organised under the direction of the Cross Media Week Foundation, which receives support from numerous companies and organisations as well as the City of Amsterdam and the Dutch Ministry of Economic Affairs.
Established by Bas Verhart (founder and CEO of Media Republic) and Marleen Stikker (founder and CEO, Waag Society), the foundation is charged with bringing the world's top creative professionals together in Amsterdam to create new partnerships, opportunities and networks.
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