Dick Rijken...Designing Experience...Doors 2
D e s i g n i n g E x p e r i e n c e
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I n t r o d u c t i o n
I thought about renaming this presentation with a term of John Perry Barlow's: `re-experientializing information', because that is rather accurate. The main points of my speech are about designing experience rather than information.
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My
speech is roughly structured as follows. First, I will talk about complexity,
which is actually the reason that interaction design emerged as a new field.
Interactive systems have existed for ages, but they were usually so simple that
there was no real need to think explicitly about interaction in designing.
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Secondly,
I will talk about information ecologies. Large network structures like the
Internet should not be regarded as systems, but rather as ecologies.
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Then
we'll come to the main part of my speech, which deals with experience.
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I'll
close with examples from our education program.
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I'll
tell you a little bit about my own background. The Utrecht School of the Arts
has four faculties: Music, which is the traditional conservatory; the Faculty
of Visual Art and Design, which used to be the Art Academy; the Faculty of
Theatre and Drama and the Faculty of Art, Media and Technology.
UTRECHT SCHOOL OF THE ARTS, NL
Faculty of Art, Media and Technology:
* Audio-Visual Design (4 yrs)
* Music Technology (4 yrs)
* Image and Media Technology (4 yrs)
Founded:
* 1990: Interaction Design (175 st, 4 yrs)
* 1992: Euro-MA Int. Multimedia (15 st, 1 yr)
* 1994: Centre for Interaction Design
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The
AM & T faculty was founded in 1988 and has four four-year programs. The
first one, audio-visual design, is like old media. They make television
productions and do a lot with documentaries, for example. The second, music
technology, focuses on applications of computers and electronic instruments in
music and electronic performance and composition. The third one is image and
media technology, which basically focuses on things like computer graphics and
computer animation. I'm head of the Department of Interaction Design, and the
main product of that until now has been the four year curriculum in interaction
design. We've been working at that since 1990.
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At
that time, multi-media basically didn't exist. So for some students it was
really strange. They started the course in `91--the first batch. And they will
graduate next year as multimedia designers, which they never anticipated when
they started their studies. And this is an example of the kinds of changes that
we all have to deal with in our field. For a curriculum, it means that we
change twice a year to keep up.
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Since
1992, we have a master's of art program in interactive multi-media, which is
much more practice-oriented. It focuses on things like CD-i and CD-Rom
production and design. This year we started the Center for Interaction Design,
an expertise center connected to the curriculum that attempts to make
accessible all the knowledge, experience and expertise in the field.
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