All Those Senselessly Lovely Clickable Buttons
page 1/2
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PAUL GROOT All Those Senselessly Lovely Clickable Buttons page 1/2 |
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| P A U L G R O O T |
| All Those Senselessly Lovely Clickable Buttons |
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It's evidently the lot of every new medium:
the grabbing desire with which technological opportunity is seized.
Hollywood made itself master of the film, Hitler of the radio,
advertising took over TV, Microsoft took the Net. The latter monopolised
the new medium, and thus Bill Gates is getting more and more successful
a grip on the billions of clicking.
motions with which, in a sense, he controls
modern life. It is as frightening as it is affecting, the way
in which an apparently existential need to click is becoming an
essential condition. Naturally, trouble isn't far off: It's only
a question of time until the first Freud of the clicking generation
announces him- or herself. |
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