homepage of the Mediamatic organization, with links to all Mediamatic activities indexpage of Mediamatic Magazine 9#4, the Space issue
review by
JAMIE KING
SCROLL 
(SCROLL design: BEHAVIOUR COMMUNICATIONS) http://scroll.behaviour.com, Montreal May 1997, review by JAMIE KING
http://scroll.behaviour.com

Scroll, a website by Behaviour New Media, is intended to showcase contemporary culture online. It certainly has a very contemporary look and feel, complete with distressed, motion-blurred typography, phonetic titles and a modishly garish palette; indeed, the site is in every way a paradigm of '90s graphic design conventions. It's also an extremely well-built site, robust and bug-free throughout - qualities that are surprisingly rare in this age of WYSIWYG editors and cowboy coding. That, of course, is why Scroll has already been the recipient of a number of awards, as well as a series of excellent reviews from various sources.

Content in Scroll is split into six categories: 'Trip', a series of travelogues and visits to places falling under the dubious banner of 'Analogue Ghettos of the Global Village'; 'En Macchina', which examines the mechanics of media, with one piece focusing on Goebbels'; propaganda machine; 'Studio', a showcase for conventional art and media projects; 'Garage', a series of web-specific projects; 'Story', a collection of fiction featuring new (though perhaps somewhat lacklustre) work by Douglas Rushkoff; and 'Editorial', a group of essay-style incursions into contemporary media issues.

Certain projects stand out: UNTITLED.html, in 'Trip', is a exploration of New York's East Village. It uses dynamic html and Shockwave to move the visitor through an engaging montage of animated images and sounds. Without attempting to be exhaustive, the project manages to convey a sense of the chaos and disorder of New York's streets, and it excels because of its commitment to playing up the Web';s strengths, rather than rehashing old design ideas in the new medium. While this is not true of every project housed in Scroll (which would be remarkable indeed), the sensitivity with which the designers deploy frames and new windows, and the attention paid to clarity and layout, ensures that Behaviour's site remains an eminently enjoyable experience. Other projects worthy of mention are the particularly amusing Sex Slave Rebels, which makes excellent use of Shockwave';s proprietary Flash platform to tell the story of an escaping gimp (we await further instalments!); editor Theo Diamantis's article on the homepage as self-styled schlock; and the strange, inscrutable Solipsistic Universe of Happy Smackett.

One of the most recent additions is Azimuth 360°, a multimedia extravaganza about Frank Gehry';s Guggenheim Museum in Bilbao. Made in Flash, this non-linear exploration offers three ‘angles'; on Gehry';s shiny creation on the banks of the Nevrion river. Against the background of a cross-section of the museum building, a personal account by Will Aitken of his amusement at and appreciation of Gehry';s architectural design serves as an introduction. The 90° angle presents a collection of photographs of the building and its surrounding city, along with anecdotes by the photographers who spent five days in Bilbao documenting their experience. The 180° angle presents a short musing called Daedalus, illustrated with stylised photography. In the 360° section, the museum is shown through a series of Quicktime VR movies, containing links to quotes from Gehry himself. All in all, the Azimuth 360° project tries to convey the experience of exploration and wonder that the Guggenheim Museum invokes among its real-life visitors.

In summary, Behaviour's Scroll project distinguishes itself as a paragon of cutting-edge design and fresh, funky content on the Web. If it can keep up the pace, Scroll looks to become a formidable online presence.

http://scroll.behaviour.com/toc/toc.html

This review is an excerpt from the book Website Graphics Now, an international source book on the best in Global site design. Website Graphics Now was edited by Mediamatic and published in July 1999 by BIS Publishers in co-operation with Thames and Hudson. For more information on Website Graphics Now read the introduction, or see the complete selection.

 
 
 
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