The title refers to the 1876 utopian novel Hygeia - City of Health, in which Benjamin Ward Richardson suggested 'revolutionary solutions for abolishing the wretches of Victorian slums'. This information, which is easily found on the site, is important, perhaps indicating that Mäkelä and Paasonenís passion, at least with this project, may lie more with their activity as researchers than as media artists. The site sets out to question how issues such as ethnicity, gender and consumerism are constructed in a city space. It does this through a playful use of historical commercial images that centre around ideas of 'cleanliness', 'purity', and the overriding theme of 'whiteness'.

The work has obviously been thoroughly researched and was clearly laid out in a site plan. Good use of roll-overs in the slide-show sections make leafing through the images very entertaining. The manipulation of the images and the use of text obviously work better in some cases than in others. The user is at times drawn in by the humour of the work, but at other points is made to feel uncomfortable through clever use of interaction.

Mäkelä and Paasonen have spoken about the problems artists face while trying to deal with these kinds of 'cross-platform' public art sites. In answer to this, theyíve expressed their intent to develop further the siteís feedback section. This would seem to be a potentially excellent development for the work -- by showing feedback sent in throughout the project, the site's obsessive and entertaining 'archiving' could continue. At the bottom of the feedback page, the user is given the opportunity to send messages directly to the kind of companies that the site is attempting to question. Again, this move to extend the work beyond the actual site space into a more public arena further enhances its potential to question, narrowing down from the general theme of 'consumerism' to more interesting specifics and, in fact, pushing the onus back onto the user to continue the questioning process.