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review by
G. J. STRENGHOLT

COLORS
(COLORS, EINE WEBSITE QUE PARLE ABOUT EL RESTO DEL MONDO design: NEW MEDIA DEPARTMENT, FABRICA) http://www.colorsmagazine.com, Treviso Oct 1997 - Sept 1998, review by GEERT J. STRENGHOLT
In the seven years of its printed existence, Colors Magazine has established international renown for the controversial visual statements initiated by photographer Oliviero Toscani and designer Tibor Kalman. Positioning themselves as a global magazine on local cultures, it was only a matter of time before they would make the move to the Internet. So what should you expect from the online version of this infamous magazine? How would the largely photography-based issues translate to the dynamic environment of the Web? Contrary to your expectations, the editors and designers of Colors Magazine online have chosen not to go for the abundance of visual material so characteristic of the magazine. Instead they have created a highly condensed version of each printed issue's theme.

From the outset, it is clear that the designers have been looking for web equivalents for the powerful visual communication forged by the image and text combinations. Relying heavily on the two main tools, Shockwave and, more recently, the vector based animations of Flash, the chosen topics are turned into poignant online statements.

One initial decision that was made was to create one page as a home-base. From there, each theme issue is presented in a new pop-up window. Even though this feature is a Web trick on the rise, it has been put to good use here. It allows the designers to create a specific format for each issue, regardless of the users' settings for their browser windows. In this way, the Home issue is set within a square window, the Time issue in a horizontally-oriented timeline, and so on. It also allows the user to browse through several issues at once, as several windows can be open at the same time.

Each of these online issues generally consists of two or three items which were also featured in the printed version. But here these items present opportunities to test new ways of browsing through image and text combinations, developing even more engaging means of communication. The editors and designers consistently try out various interface experiments, ranging from innovative approaches to tired gimmicks. In the Smoke issue, a 3D smoke cloud provides the main navigation through statements about its toxic contents. In its design, this interface comes surprisingly close to current designs for associative information browsers. Its subtle use of substance names, which come up or disappear in the cloud, coupled with text which pops up at a twist of the mouse, makes for an almost seamless interface. At least as impressive is the example from the Death issue, where you need to 'scan' the corpse of a naked man to call up questioning statements on the nature of death. This almost tactile interface adds an extra eerie dimension to the subject, not suited to the weak at heart! Among the more light-hearted contributions the Fat issue and the Time issue stand out . In the Fat issue for instance, 'The Ideal Body' utilises Shockwave to allow the users to experiment with the images of naked bodies, varying their ideal proportions in width and height. 'How Fat is your World' uses the zoom-option in Flash to visualise the imbalance of world food consumption. Some continents swell to enormous proportions representing their abundance, some shrink to represent their shortage. In the Time-issue your patience is tried when presented a large scrolling text that starts out with the statement that you have to brace yourself to scroll vertically through an X-amount of pixels to read the entire text. The text subsequently goes into a rant about the shortage of your attention span, telling you that chances are nil that you'll make it to the end of this boring flat text.

It is this immediate address of the user and the attempt to engage them that is aimed for in most of the items in Colors online. Though not always successful due to the limitations of the present tools I have the feeling that with the rise of java-programming and active server pages we can expect a lot more enticing pieces of work from these designers in the near future.

http://www.colorsmagazine.com


This review is an excerpt from the book Website Graphics Now, an international source book on the best in Global site design. Website Graphics Now was edited by Mediamatic and published in July 1999 by BIS Publishers in co-operation with Thames and Hudson. For more information on Website Graphics Now read the introduction, or see the complete selection.
 
 
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