homepage of the Mediamatic organization, with links to all Mediamatic activities indexpage of Mediamatic Magazine 9#2, the Context in Space issue
review by
G. J. STRENGHOLT

THE REMEDI PROJECT
(THE REMEDI PROJECT design: JOSH ULM E.A.) http://www.theremediproject.com, San Francisco April 1998, review by GEERT J. STRENGHOLT
What do web designers do when they get home after a hard day's work at the studio? You guessed it: they sit down behind their computers and start fiddling with the Web once again. As a platform for these after-hours Web experiments, Josh Ulm initiated The Remedi Project. 'Remedi?' you ask. 'Remedi for what?' The Remedi Project aims at REdesigning the MEdium through DIscovery, offering a cure for, or at least an alternative to, the wild growth of bland websites which clutter our global communications. It features a wide variety of experiments by some of the most innovative designers, whose professional handiwork you'll also discover in some of this book's other sites.

The Remedi Project's centrepiece is a Flash-based environment designed by Ulm which acts both as a menu and a source of contextual information for all the projects. A roll-over menu on the side of the screen gives all the background information on the site's concept. A horizontal menu below loads the title and a preview image for each individual project. Clicking one of the options in this menu will bring up a short introduction by the designer and some information about the required plug-ins. Yes, 'required', because these Remedi projects are plug-in intensive and require Shockwave, Flash, Quicktime (VR), Beatnik you name it, they need it.

But once you're fully equipped, you're in for a treat. In a take on advertising's graphic language, for instance, George Larou's Ultra Clean takes on the spectacle of consumer culture, turning the vernacular of adspeak back onto itself. Using Flash, Larou creates a series of spoofish, interactive ads for Ultra Media™, a collection of 'clean design' products like Ultra Clean Screen, Virtu-sheen and Ultra Clear which are destined to brighten your day. Supported by a 50s piece of ad muzak, you can have your screen wiped squeaky clean, or experience the clarity that Larou's Ultra Clear font brings to your screen designs.

Josh Ulm's 'The Family' (excuse the lack of phonetics here) presents an interactive graphic environment in which the user can play around with pieces of spoken and written text. By browsing them, the user creates complex messages based on their own free associations. In three interlinked Flash movies, Ulm experiments with linking textual messages to speech feedback by means of roll-overs. 'Mixing messages', a statement pronounced in the 'Da Mu'ter' section, seems to cut right to the project's core. It forces the user to slow down, take his time to get involved and experience his own role in the creation of meaning.

In 'Skyline', designer Annette Loudon uses dynamic html to create a sheer, endless, panoramic experience. She combines a horizontally scrolling collage of facades with a collage of friends' short statements in which they describe their fascination with the sky. Her engaging, virtual skyline - sometimes reminiscent of the futurist visions of Metropolis - leaves you with a strange sensation of so many buildings holding up the sky. Your daily trips through the urban environment will never be the same again.

Obviously, not each and every contribution to The Remedi Project can be discussed in these pages, even though the variety of work demands you browse them all to get a good impression of the overall undertaking. Sixteen projects have been featured so far, but The Remedi Project will continue to serve as an open platform. More projects should be added in the future, boldly going where few designers have gone before. Whether it will ultimately redesign the medium or reshape the way we use it to communicate remains to be seen.

http://www.theremediproject.com


This review is an excerpt from the forthcoming book Website Graphics Now, an international source book on the best in Global site design. Website Graphics Now was edited by Mediamatic and published in July 1999 by BIS Publishers in co-operation with Thames and Hudson. For more information on Website Graphics Now read the introduction, or see the complete selection
 
 
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